{"id":4059,"date":"2025-10-12T19:59:19","date_gmt":"2025-10-12T11:59:19","guid":{"rendered":"http:\/\/viplao.com\/?p=4059"},"modified":"2025-10-12T19:59:20","modified_gmt":"2025-10-12T11:59:20","slug":"%e3%80%90python%e5%ae%9e%e8%b7%b5%e6%a1%88%e4%be%8b%e3%80%91%e6%96%b0%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf%e4%b9%8f%e5%8a%9b%e4%b8%93%e9%a1%b9%e5%88%86%e6%9e%90%e6%8a%a5%e5%91%8a","status":"publish","type":"post","link":"http:\/\/viplao.com\/index.php\/2025\/10\/12\/%e3%80%90python%e5%ae%9e%e8%b7%b5%e6%a1%88%e4%be%8b%e3%80%91%e6%96%b0%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf%e4%b9%8f%e5%8a%9b%e4%b8%93%e9%a1%b9%e5%88%86%e6%9e%90%e6%8a%a5%e5%91%8a\/","title":{"rendered":"\u3010PYTHON\u5b9e\u8df5\u6848\u4f8b\u3011\u65b0\u7528\u6237\u589e\u957f\u4e4f\u529b\u4e13\u9879\u5206\u6790\u62a5\u544a"},"content":{"rendered":"\n<p><strong>\u6a21\u5757\u6838\u5fc3\u4ef7\u503c\uff1a<\/strong> \u672c\u6a21\u5757\u65e8\u5728\u89e3\u51b3\u7535\u5546\u8fd0\u8425\u4e2d\u6700\u6838\u5fc3\u7684\u201c\u7528\u6237\u589e\u957f\u201d\u96be\u9898\u3002\u6211\u4eec\u5c06\u5b66\u4e60\u5982\u4f55\u4ece\u201c\u6d41\u91cf\u83b7\u53d6 \u2192 \u7528\u6237\u6fc0\u6d3b \u2192 \u4ef7\u503c\u5206\u5c42 \u2192 \u6d41\u5931\u633d\u56de\u201d\u7684\u5168\u94fe\u8def\u89c6\u89d2\uff0c\u8fd0\u7528Python\u8fdb\u884c\u91cf\u5316\u5206\u6790\uff0c\u6700\u7ec8\u76ee\u6807\u662f<strong>\u964d\u4f4e\u83b7\u5ba2\u6210\u672c\u3001\u63d0\u5347\u7528\u6237\u8f6c\u5316\u3001\u6316\u6398\u9ad8\u4ef7\u503c\u7528\u6237\u5e76\u5ef6\u957f\u5176\u751f\u547d\u5468\u671f<\/strong>\u3002<\/p>\n\n\n\n<ol>\n<li><strong>\u5168\u5c40\u8bca\u65ad\uff1a<\/strong>\u00a0\u9996\u5148\u770b\u65b0\u7528\u6237\u8f6c\u5316\u6f0f\u6597\uff0c\u5b9a\u4f4d\u4e3b\u8981\u6d41\u5931\u73af\u8282\u3002<\/li>\n\n\n\n<li><strong>\u4ef7\u503c\u6d1e\u5bdf\uff1a<\/strong>&nbsp;\u5bf9\u6210\u529f\u8f6c\u5316\u7684\u7528\u6237\u8fdb\u884cRFM\u5206\u5c42\uff0c\u770b\u6211\u4eec\u7684\u6838\u5fc3\u7528\u6237\u753b\u50cf\u662f\u600e\u6837\u7684\u3002<\/li>\n\n\n\n<li><strong>\u98ce\u9669\u9884\u8b66\uff1a<\/strong>&nbsp;\u9488\u5bf9\u6700\u6709\u4ef7\u503c\u7684\u7528\u6237\uff0c\u5efa\u7acb\u6d41\u5931\u9884\u8b66\u6a21\u578b\uff0c\u8bc6\u522b\u5176\u4e2d\u7684\u9ad8\u98ce\u9669\u4e2a\u4f53\u3002<\/li>\n\n\n\n<li><strong>\u7b56\u7565\u5236\u5b9a\uff1a<\/strong>&nbsp;\u7ed3\u5408\u6e20\u9053ROI\u5206\u6790\uff0c\u4e3a\u9ad8\u98ce\u9669\u3001\u9ad8\u4ef7\u503c\u7528\u6237\u5236\u5b9a\u7cbe\u51c6\u3001\u9ad8\u6548\u7684\u53ec\u56de\u7b56\u7565\u3002<\/li>\n<\/ol>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u6587\u7ae0\u76ee\u5f55<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"http:\/\/viplao.com\/index.php\/2025\/10\/12\/%e3%80%90python%e5%ae%9e%e8%b7%b5%e6%a1%88%e4%be%8b%e3%80%91%e6%96%b0%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf%e4%b9%8f%e5%8a%9b%e4%b8%93%e9%a1%b9%e5%88%86%e6%9e%90%e6%8a%a5%e5%91%8a\/#python%E5%A4%8D%E5%88%B6\" title=\"python\u590d\u5236\">python\u590d\u5236<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"http:\/\/viplao.com\/index.php\/2025\/10\/12\/%e3%80%90python%e5%ae%9e%e8%b7%b5%e6%a1%88%e4%be%8b%e3%80%91%e6%96%b0%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf%e4%b9%8f%e5%8a%9b%e4%b8%93%e9%a1%b9%e5%88%86%e6%9e%90%e6%8a%a5%e5%91%8a\/#STEP_3_%E6%A0%B8%E5%BF%83%E7%94%A8%E6%88%B7%E4%BB%B7%E5%80%BC%E5%88%86%E5%B1%82_RFM\" title=\"STEP 3 \u6838\u5fc3\u7528\u6237\u4ef7\u503c\u5206\u5c42 (RFM)\">STEP 3 \u6838\u5fc3\u7528\u6237\u4ef7\u503c\u5206\u5c42 (RFM)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"http:\/\/viplao.com\/index.php\/2025\/10\/12\/%e3%80%90python%e5%ae%9e%e8%b7%b5%e6%a1%88%e4%be%8b%e3%80%91%e6%96%b0%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf%e4%b9%8f%e5%8a%9b%e4%b8%93%e9%a1%b9%e5%88%86%e6%9e%90%e6%8a%a5%e5%91%8a\/#STEP_4_%E9%AB%98%E4%BB%B7%E5%80%BC%E7%94%A8%E6%88%B7%E6%B5%81%E5%A4%B1%E9%A2%84%E8%AD%A6\" title=\"STEP 4 \u9ad8\u4ef7\u503c\u7528\u6237\u6d41\u5931\u9884\u8b66\">STEP 4 \u9ad8\u4ef7\u503c\u7528\u6237\u6d41\u5931\u9884\u8b66<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"http:\/\/viplao.com\/index.php\/2025\/10\/12\/%e3%80%90python%e5%ae%9e%e8%b7%b5%e6%a1%88%e4%be%8b%e3%80%91%e6%96%b0%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf%e4%b9%8f%e5%8a%9b%e4%b8%93%e9%a1%b9%e5%88%86%e6%9e%90%e6%8a%a5%e5%91%8a\/#STEP_5_%E6%9C%80%E7%BB%88%E5%88%86%E6%9E%90%E6%8A%A5%E5%91%8A%E4%B8%8E%E8%A1%8C%E5%8A%A8%E5%BB%BA%E8%AE%AE\" title=\"STEP 5 \u6700\u7ec8\u5206\u6790\u62a5\u544a\u4e0e\u884c\u52a8\u5efa\u8bae\">STEP 5 \u6700\u7ec8\u5206\u6790\u62a5\u544a\u4e0e\u884c\u52a8\u5efa\u8bae<\/a><\/li><\/ul><\/nav><\/div>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"python%E5%A4%8D%E5%88%B6\"><\/span>python\u590d\u5236<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<pre class=\"wp-block-code\"><code>import pandas as pd\nimport numpy as np\nfrom datetime import datetime\nimport plotly.graph_objects as go\nfrom sklearn.model_selection import train_test_split\nfrom sklearn.linear_model import LogisticRegression\n\n# ==============================================================================\n# \u7b2c1\u6b65\uff1a\u6570\u636e\u51c6\u5907 (\u6a21\u62df\u4e00\u4e2a\u66f4\u5168\u9762\u7684\u6570\u636e\u96c6)\n# ==============================================================================\nprint(\"=\"*30 + \"\\nSTEP 1: \u6570\u636e\u51c6\u5907\\n\" + \"=\"*30)\n# \u521b\u5efa\u4e00\u4e2a\u5305\u542b\u7528\u6237\u884c\u4e3a\u3001\u8ba2\u5355\u548c\u6e20\u9053\u4fe1\u606f\u7684\u5927\u8868\nnum_users = 500\nnp.random.seed(42)\n\n# \u7528\u6237\u884c\u4e3a\u6570\u636e\nuser_ids = range(1, num_users + 1)\nevents = &#91;'app_launch', 'view_product', 'add_to_cart', 'checkout']\nevent_data = &#91;]\nfor user in user_ids:\n    # \u6a21\u62df\u4e0d\u540c\u7528\u6237\u7684\u6f0f\u6597\u6df1\u5ea6\n    if np.random.rand() > 0.1: event_data.append({'user_id': user, 'event_name': 'app_launch'})\n    if np.random.rand() > 0.2: event_data.append({'user_id': user, 'event_name': 'view_product'})\n    if np.random.rand() > 0.6: event_data.append({'user_id': user, 'event_name': 'add_to_cart'})\n    if np.random.rand() > 0.8: event_data.append({'user_id': user, 'event_name': 'checkout'})\nlog_df = pd.DataFrame(event_data)\n\n# \u8ba2\u5355\u6570\u636e\norder_data = &#91;]\ncheckout_users = log_df&#91;log_df&#91;'event_name'] == 'checkout']&#91;'user_id'].unique()\nfor user in checkout_users:\n    num_orders = np.random.randint(1, 10)\n    for i in range(num_orders):\n        order_date = pd.to_datetime('2023-11-30') - pd.to_timedelta(np.random.randint(1, 90), unit='d')\n        amount = np.random.randint(50, 500)\n        order_data.append({'user_id': user, 'order_date': order_date, 'amount': amount})\norder_df = pd.DataFrame(order_data)\n\nprint(f\"\u5df2\u751f\u6210 {log_df.shape&#91;0]} \u6761\u884c\u4e3a\u65e5\u5fd7 \u548c {order_df.shape&#91;0]} \u6761\u8ba2\u5355\u8bb0\u5f55\u3002\")\n\n\n# ==============================================================================\n# \u7b2c2\u6b65\uff1a\u65b0\u7528\u6237\u8f6c\u5316\u6f0f\u6597\u5206\u6790 (\u8bca\u65ad\u6d41\u91cf\u6548\u7387)\n# ==============================================================================\nprint(\"\\n\" + \"=\"*30 + \"\\nSTEP 2: \u65b0\u7528\u6237\u8f6c\u5316\u6f0f\u6597\u5206\u6790\\n\" + \"=\"*30)\nfunnel_steps = &#91;'app_launch', 'view_product', 'add_to_cart', 'checkout']\nstep_uv = log_df.groupby('event_name')&#91;'user_id'].nunique().reindex(funnel_steps).reset_index()\nstep_uv.columns = &#91;'step', 'user_count']\n\nfig = go.Figure(go.Funnel(\n    y = step_uv&#91;'step'], x = step_uv&#91;'user_count'],\n    textinfo = \"value+percent previous\"))\nfig.update_layout(title=\"\u65b0\u7528\u6237\u8f6c\u5316\u6f0f\u6597\")\nfig.show()\n\nprint(\">>> \u6f0f\u6597\u5206\u6790\u7ed3\u8bba\uff1a\u7528\u6237\u4ece 'add_to_cart' \u5230 'checkout' \u7684\u8f6c\u5316\u7387\u4ec5\u4e3a 50%\uff0c\u662f\u6700\u5927\u7684\u6d41\u5931\u74f6\u9888\uff01\u9700\u8981\u4f18\u5316\u8d2d\u7269\u8f66\u9875\u9762\u548c\u7ed3\u7b97\u6d41\u7a0b\u3002\")\n\n\n# ==============================================================================\n# \u7b2c3\u6b65\uff1a\u6838\u5fc3\u7528\u6237\u4ef7\u503c\u5206\u5c42 (RFM)\n# ==============================================================================\nprint(\"\\n\" + \"=\"*30 + \"\\nSTEP 3: \u6838\u5fc3\u7528\u6237\u4ef7\u503c\u5206\u5c42 (RFM)\\n\" + \"=\"*30)\nsnapshot_date = datetime(2023, 12, 1)\nrfm_analysis = order_df.groupby('user_id').agg(\n    Recency=('order_date', lambda date: (snapshot_date - date.max()).days),\n    Frequency=('order_date', 'count'),\n    Monetary=('amount', 'sum')\n).reset_index()\n\nr_labels, f_labels, m_labels = range(4, 0, -1), range(1, 5), range(1, 5)\nrfm_analysis&#91;'R_score'] = pd.qcut(rfm_analysis&#91;'Recency'], q=4, labels=r_labels, duplicates='drop')\nrfm_analysis&#91;'F_score'] = pd.qcut(rfm_analysis&#91;'Frequency'], q=4, labels=f_labels, duplicates='drop')\nrfm_analysis&#91;'M_score'] = pd.qcut(rfm_analysis&#91;'Monetary'], q=4, labels=m_labels, duplicates='drop')\n\n# \u7b5b\u9009\u91cd\u8981\u4ef7\u503c\u7528\u6237 (R\/F\/M\u5f97\u5206\u90fd\u9ad8\u7684)\nis_high_value = (rfm_analysis&#91;'R_score'].astype(int) >= 3) &amp; \\\n                (rfm_analysis&#91;'F_score'].astype(int) >= 3) &amp; \\\n                (rfm_analysis&#91;'M_score'].astype(int) >= 3)\nhigh_value_users = rfm_analysis&#91;is_high_value]\nprint(f\"\u901a\u8fc7RFM\u6a21\u578b\uff0c\u6211\u4eec\u7b5b\u9009\u51fa {len(high_value_users)} \u540d\u91cd\u8981\u4ef7\u503c\u7528\u6237\u3002\")\nprint(\"\u4ed6\u4eec\u662f\u6211\u4eec\u7684\u6838\u5fc3\u8d44\u4ea7\uff0c\u5fc5\u987b\u91cd\u70b9\u7ef4\u62a4\uff01\")\nprint(high_value_users.head())\n\n\n# ==============================================================================\n# \u7b2c4\u6b65\uff1a\u9ad8\u4ef7\u503c\u7528\u6237\u6d41\u5931\u9884\u8b66\n# ==============================================================================\nprint(\"\\n\" + \"=\"*30 + \"\\nSTEP 4: \u9ad8\u4ef7\u503c\u7528\u6237\u6d41\u5931\u9884\u8b66\\n\" + \"=\"*30)\n# \u6b64\u5904\u7b80\u5316\u5904\u7406\uff1a\u6211\u4eec\u5c06\u201c\u91cd\u8981\u4fdd\u6301\u7528\u6237\u201d\uff08F\/M\u9ad8\uff0c\u4f46R\u4f4e\uff09\u5b9a\u4e49\u4e3a\u201c\u9884\u6d41\u5931\u9ad8\u4ef7\u503c\u7528\u6237\u201d\nr_avg = rfm_analysis&#91;'R_score'].astype(float).mean()\nf_avg = rfm_analysis&#91;'F_score'].astype(float).mean()\nm_avg = rfm_analysis&#91;'M_score'].astype(float).mean()\n\nis_at_risk_high_value = (rfm_analysis&#91;'R_score'].astype(float) &lt; r_avg) &amp; \\\n                        (rfm_analysis&#91;'F_score'].astype(float) > f_avg) &amp; \\\n                        (rfm_analysis&#91;'M_score'].astype(float) > m_avg)\nat_risk_users = rfm_analysis&#91;is_at_risk_high_value]\n\nprint(f\"**\u9884\u8b66**\uff1a\u53d1\u73b0 {len(at_risk_users)} \u540d\u9ad8\u4ef7\u503c\u7528\u6237\u8fd1\u671f\u4e0d\u6d3b\u8dc3\uff0c\u6709\u6d41\u5931\u98ce\u9669\uff01\")\nprint(\"\u4ed6\u4eec\u662f\u6211\u4eec\u9700\u8981\u7acb\u5373\u91c7\u53d6\u884c\u52a8\u633d\u56de\u7684\u76ee\u6807\u4eba\u7fa4\uff1a\")\nprint(at_risk_users&#91;&#91;'user_id', 'Recency', 'Frequency', 'Monetary']])\n\n\n# ==============================================================================\r\n# \u7b2c5\u6b65\uff1a\u5236\u5b9a\u7b56\u7565\u4e0e\u6700\u7ec8\u7ed3\u8bba\r\n# ==============================================================================\r\nprint(\"\\n\" + \"=\"*30 + \"\\nSTEP 5: \u6700\u7ec8\u5206\u6790\u62a5\u544a\u4e0e\u884c\u52a8\u5efa\u8bae\\n\" + \"=\"*30)\r\n\r\n# \u5148\u8ba1\u7b97\u9700\u8981\u63d2\u5165\u7684\u53d8\u91cf\r\nnum_at_risk = len(at_risk_users)\r\navg_recency_threshold = int(rfm_analysis&#91;'Recency'].mean())\r\n\r\nprint(\"\"\"\r\nTO: CEO\r\nFROM: \u6570\u636e\u5206\u6790\u90e8\r\nSUBJECT: \u7528\u6237\u589e\u957f\u4e4f\u529b\u4e13\u9879\u5206\u6790\u62a5\u544a\r\n\r\n\u6838\u5fc3\u53d1\u73b0\uff1a\r\n1.  **\u6d41\u91cf\u6548\u7387\u95ee\u9898**: \u65b0\u7528\u6237\u8f6c\u5316\u6f0f\u6597\u663e\u793a\uff0c\u7528\u6237\u5728\u201c\u52a0\u5165\u8d2d\u7269\u8f66 -> \u63d0\u4ea4\u8ba2\u5355\u201d\u73af\u8282\u6d41\u5931\u4e25\u91cd\uff0c\u8f6c\u5316\u7387\u4ec550%\uff0c\u8fd9\u662f\u5bfc\u81f4\u65b0\u5ba2\u8f6c\u5316\u4e0d\u8db3\u7684\u9996\u8981\u539f\u56e0\u3002\r\n2.  **\u9ad8\u4ef7\u503c\u7528\u6237\u6709\u6d41\u5931\u98ce\u9669**: \u6211\u4eec\u901a\u8fc7RFM\u6a21\u578b\u8bc6\u522b\u51fa\u4e86\u4e00\u6279\u6838\u5fc3\u9ad8\u4ef7\u503c\u7528\u6237\u3002\u7136\u800c\uff0c\u5176\u4e2d\u6709 {num_at_risk} \u540d\u7528\u6237\u8fd1\u671f\u6d88\u8d39\u95f4\u9694\u8fc7\u957f\uff08Recency > {avg_recency_threshold} \u5929\uff09\uff0c\u5df2\u8fdb\u5165\u201c\u9884\u6d41\u5931\u201d\u72b6\u6001\uff0c\u82e5\u4e0d\u5e72\u9884\uff0c\u5c06\u5bf9GMV\u9020\u6210\u91cd\u5927\u635f\u5931\u3002\r\n\r\n\u884c\u52a8\u5efa\u8bae\uff1a\r\n1.  **\u4ea7\u54c1\u4f18\u5316 (\u6cbb\u672c)**: \u7acb\u5373\u7ec4\u7ec7\u4ea7\u54c1\u548c\u8fd0\u8425\u56e2\u961f\uff0c\u9488\u5bf9\u8d2d\u7269\u8f66\u5230\u7ed3\u7b97\u9875\u9762\u8fdb\u884c\u4e13\u9879\u4f18\u5316\u3002\u5efa\u8bae\u65b9\u6848\uff1a\u7b80\u5316\u7ed3\u7b97\u6d41\u7a0b\u3001\u589e\u52a0\u514d\u8fd0\u8d39\u63d0\u9192\u3001\u63d0\u4f9b\u66f4\u591a\u652f\u4ed8\u9009\u9879\u3002\u901a\u8fc7A\/B\u6d4b\u8bd5\u9a8c\u8bc1\u4f18\u5316\u6548\u679c\u3002\r\n2.  **\u7cbe\u51c6\u633d\u56de (\u6cbb\u6807)**: \u9488\u5bf9\u8bc6\u522b\u51fa\u7684 {num_at_risk} \u540d\u201c\u9ad8\u4ef7\u503c\u9884\u6d41\u5931\u7528\u6237\u201d\uff0c\u7acb\u5373\u6267\u884c\u201c\u7cbe\u51c6\u53ec\u56deCampaign\u201d\u3002\r\n    *   **Action**: \u7531CRM\u56e2\u961f\u901a\u8fc7\u90ae\u4ef6\u548c\u77ed\u4fe1\uff0c\u5411\u8fd9\u4e9b\u7528\u6237\u63a8\u9001\u5927\u989d\u4e13\u5c5e\u4f18\u60e0\u5238\uff08\u5982\u201c\u8001\u670b\u53cb\u4e13\u4eab8\u6298\u5238\u201d\uff09\u3002\r\n    *   **Goal**: \u5728\u672a\u67652\u5468\u5185\uff0c\u53ec\u56de\u7387\u8fbe\u523030%\u4ee5\u4e0a\u3002\r\n    *   **Monitor**: \u6211\u90e8\u5c06\u6301\u7eed\u8ffd\u8e2a\u8be5\u6279\u7528\u6237\u7684\u540e\u7eed\u884c\u4e3a\uff0c\u8bc4\u4f30\u53ec\u56de\u6548\u679c\u3002\r\n\r\n\u901a\u8fc7\u201c\u4f18\u5316\u6d41\u7a0b\u201d\u548c\u201c\u7cbe\u51c6\u633d\u56de\u201d\u53cc\u7ba1\u9f50\u4e0b\uff0c\u6211\u4eec\u6709\u4fe1\u5fc3\u5728\u4e0b\u4e2a\u5b63\u5ea6\u63d0\u5347\u65b0\u7528\u6237\u8f6c\u5316\u7387\uff0c\u5e76\u7a33\u56fa\u6838\u5fc3\u7528\u6237\u7fa4\u4f53\uff0c\u4ece\u800c\u63a8\u52a8GMV\u91cd\u56de\u589e\u957f\u8f68\u9053\u3002\r\n\"\"\".format(num_at_risk=num_at_risk, avg_recency_threshold=avg_recency_threshold))<\/code><\/pre>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"554\" src=\"http:\/\/viplao.com\/wp-content\/uploads\/2025\/10\/image-7-1024x554.png\" alt=\"\" class=\"wp-image-4060\" srcset=\"http:\/\/viplao.com\/wp-content\/uploads\/2025\/10\/image-7-1024x554.png 1024w, http:\/\/viplao.com\/wp-content\/uploads\/2025\/10\/image-7-300x162.png 300w, http:\/\/viplao.com\/wp-content\/uploads\/2025\/10\/image-7-768x415.png 768w, http:\/\/viplao.com\/wp-content\/uploads\/2025\/10\/image-7-1536x831.png 1536w, http:\/\/viplao.com\/wp-content\/uploads\/2025\/10\/image-7-555x300.png 555w, http:\/\/viplao.com\/wp-content\/uploads\/2025\/10\/image-7.png 1719w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<blockquote class=\"wp-block-quote\">\n<blockquote class=\"wp-block-quote\">\n<p>\u6f0f\u6597\u5206\u6790\u7ed3\u8bba\uff1a\u7528\u6237\u4ece &#8216;add_to_cart&#8217; \u5230 &#8216;checkout&#8217; \u7684\u8f6c\u5316\u7387\u4ec5\u4e3a 50%\uff0c\u662f\u6700\u5927\u7684\u6d41\u5931\u74f6\u9888\uff01\u9700\u8981\u4f18\u5316\u8d2d\u7269\u8f66\u9875\u9762\u548c\u7ed3\u7b97\u6d41\u7a0b\u3002<\/p>\n<\/blockquote>\n<\/blockquote>\n<\/blockquote>\n\n\n\n<p>==============================<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"STEP_3_%E6%A0%B8%E5%BF%83%E7%94%A8%E6%88%B7%E4%BB%B7%E5%80%BC%E5%88%86%E5%B1%82_RFM\"><\/span>STEP 3: \u6838\u5fc3\u7528\u6237\u4ef7\u503c\u5206\u5c42 (RFM)<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>\u901a\u8fc7RFM\u6a21\u578b\uff0c\u6211\u4eec\u7b5b\u9009\u51fa 31 \u540d\u91cd\u8981\u4ef7\u503c\u7528\u6237\u3002<br>\u4ed6\u4eec\u662f\u6211\u4eec\u7684\u6838\u5fc3\u8d44\u4ea7\uff0c\u5fc5\u987b\u91cd\u70b9\u7ef4\u62a4\uff01<br>user_id Recency Frequency Monetary R_score F_score M_score<br>0 2 11 7 1970 3 3 4<br>4 14 15 8 2441 3 4 4<br>12 55 15 7 1861 3 3 3<br>13 62 4 9 1935 4 4 3<br>15 88 9 8 2182 3 4 4<\/p>\n\n\n\n<p>==============================<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"STEP_4_%E9%AB%98%E4%BB%B7%E5%80%BC%E7%94%A8%E6%88%B7%E6%B5%81%E5%A4%B1%E9%A2%84%E8%AD%A6\"><\/span>STEP 4: \u9ad8\u4ef7\u503c\u7528\u6237\u6d41\u5931\u9884\u8b66<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p><strong>\u9884\u8b66<\/strong>\uff1a\u53d1\u73b0 15 \u540d\u9ad8\u4ef7\u503c\u7528\u6237\u8fd1\u671f\u4e0d\u6d3b\u8dc3\uff0c\u6709\u6d41\u5931\u98ce\u9669\uff01<br>\u4ed6\u4eec\u662f\u6211\u4eec\u9700\u8981\u7acb\u5373\u91c7\u53d6\u884c\u52a8\u633d\u56de\u7684\u76ee\u6807\u4eba\u7fa4\uff1a<br>user_id Recency Frequency Monetary<br>7 32 25 7 1553<br>22 117 22 8 2224<br>34 158 20 7 1745<br>41 184 40 6 1775<br>45 199 26 7 2135<br>52 233 19 6 2081<br>53 236 33 9 2428<br>72 327 24 6 2028<br>75 342 32 9 2557<br>83 364 17 6 1432<br>90 406 39 6 1830<br>91 410 20 9 1955<br>99 434 18 6 2058<br>103 457 29 6 1694<br>106 484 29 8 2237<\/p>\n\n\n\n<p>==============================<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"STEP_5_%E6%9C%80%E7%BB%88%E5%88%86%E6%9E%90%E6%8A%A5%E5%91%8A%E4%B8%8E%E8%A1%8C%E5%8A%A8%E5%BB%BA%E8%AE%AE\"><\/span>STEP 5: \u6700\u7ec8\u5206\u6790\u62a5\u544a\u4e0e\u884c\u52a8\u5efa\u8bae<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>TO: CEO<br>FROM: \u6570\u636e\u5206\u6790\u90e8<br>SUBJECT: \u7528\u6237\u589e\u957f\u4e4f\u529b\u4e13\u9879\u5206\u6790\u62a5\u544a<\/p>\n\n\n\n<p>\u6838\u5fc3\u53d1\u73b0\uff1a<\/p>\n\n\n\n<ol>\n<li><strong>\u6d41\u91cf\u6548\u7387\u95ee\u9898<\/strong>: \u65b0\u7528\u6237\u8f6c\u5316\u6f0f\u6597\u663e\u793a\uff0c\u7528\u6237\u5728\u201c\u52a0\u5165\u8d2d\u7269\u8f66 -&gt; \u63d0\u4ea4\u8ba2\u5355\u201d\u73af\u8282\u6d41\u5931\u4e25\u91cd\uff0c\u8f6c\u5316\u7387\u4ec550%\uff0c\u8fd9\u662f\u5bfc\u81f4\u65b0\u5ba2\u8f6c\u5316\u4e0d\u8db3\u7684\u9996\u8981\u539f\u56e0\u3002<\/li>\n\n\n\n<li><strong>\u9ad8\u4ef7\u503c\u7528\u6237\u6709\u6d41\u5931\u98ce\u9669<\/strong>: \u6211\u4eec\u901a\u8fc7RFM\u6a21\u578b\u8bc6\u522b\u51fa\u4e86\u4e00\u6279\u6838\u5fc3\u9ad8\u4ef7\u503c\u7528\u6237\u3002\u7136\u800c\uff0c\u5176\u4e2d\u6709 15 \u540d\u7528\u6237\u8fd1\u671f\u6d88\u8d39\u95f4\u9694\u8fc7\u957f\uff08Recency &gt; 23 \u5929\uff09\uff0c\u5df2\u8fdb\u5165\u201c\u9884\u6d41\u5931\u201d\u72b6\u6001\uff0c\u82e5\u4e0d\u5e72\u9884\uff0c\u5c06\u5bf9GMV\u9020\u6210\u91cd\u5927\u635f\u5931\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u884c\u52a8\u5efa\u8bae\uff1a<\/p>\n\n\n\n<ol>\n<li><strong>\u4ea7\u54c1\u4f18\u5316 (\u6cbb\u672c)<\/strong>: \u7acb\u5373\u7ec4\u7ec7\u4ea7\u54c1\u548c\u8fd0\u8425\u56e2\u961f\uff0c\u9488\u5bf9\u8d2d\u7269\u8f66\u5230\u7ed3\u7b97\u9875\u9762\u8fdb\u884c\u4e13\u9879\u4f18\u5316\u3002\u5efa\u8bae\u65b9\u6848\uff1a\u7b80\u5316\u7ed3\u7b97\u6d41\u7a0b\u3001\u589e\u52a0\u514d\u8fd0\u8d39\u63d0\u9192\u3001\u63d0\u4f9b\u66f4\u591a\u652f\u4ed8\u9009\u9879\u3002\u901a\u8fc7A\/B\u6d4b\u8bd5\u9a8c\u8bc1\u4f18\u5316\u6548\u679c\u3002<\/li>\n\n\n\n<li><strong>\u7cbe\u51c6\u633d\u56de (\u6cbb\u6807)<\/strong>: \u9488\u5bf9\u8bc6\u522b\u51fa\u7684 15 \u540d\u201c\u9ad8\u4ef7\u503c\u9884\u6d41\u5931\u7528\u6237\u201d\uff0c\u7acb\u5373\u6267\u884c\u201c\u7cbe\u51c6\u53ec\u56deCampaign\u201d\u3002\n<ul>\n<li><strong>Action<\/strong>: \u7531CRM\u56e2\u961f\u901a\u8fc7\u90ae\u4ef6\u548c\u77ed\u4fe1\uff0c\u5411\u8fd9\u4e9b\u7528\u6237\u63a8\u9001\u5927\u989d\u4e13\u5c5e\u4f18\u60e0\u5238\uff08\u5982\u201c\u8001\u670b\u53cb\u4e13\u4eab8\u6298\u5238\u201d\uff09\u3002<\/li>\n\n\n\n<li><strong>Goal<\/strong>: \u5728\u672a\u67652\u5468\u5185\uff0c\u53ec\u56de\u7387\u8fbe\u523030%\u4ee5\u4e0a\u3002<\/li>\n\n\n\n<li><strong>Monitor<\/strong>: \u6211\u90e8\u5c06\u6301\u7eed\u8ffd\u8e2a\u8be5\u6279\u7528\u6237\u7684\u540e\u7eed\u884c\u4e3a\uff0c\u8bc4\u4f30\u53ec\u56de\u6548\u679c\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p>\u901a\u8fc7\u201c\u4f18\u5316\u6d41\u7a0b\u201d\u548c\u201c\u7cbe\u51c6\u633d\u56de\u201d\u53cc\u7ba1\u9f50\u4e0b\uff0c\u6211\u4eec\u6709\u4fe1\u5fc3\u5728\u4e0b\u4e2a\u5b63\u5ea6\u63d0\u5347\u65b0\u7528\u6237\u8f6c\u5316\u7387\uff0c\u5e76\u7a33\u56fa\u6838\u5fc3\u7528\u6237\u7fa4\u4f53\uff0c\u4ece\u800c\u63a8\u52a8GMV\u91cd\u56de\u589e\u957f\u8f68\u9053\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6a21\u5757\u6838\u5fc3\u4ef7\u503c\uff1a \u672c\u6a21\u5757\u65e8\u5728\u89e3\u51b3\u7535\u5546\u8fd0\u8425\u4e2d\u6700\u6838\u5fc3\u7684\u201c\u7528\u6237\u589e\u957f\u201d\u96be\u9898\u3002\u6211\u4eec\u5c06\u5b66\u4e60\u5982\u4f55\u4ece\u201c\u6d41\u91cf\u83b7\u53d6 \u2192 \u7528&hellip; <a href=\"http:\/\/viplao.com\/index.php\/2025\/10\/12\/%e3%80%90python%e5%ae%9e%e8%b7%b5%e6%a1%88%e4%be%8b%e3%80%91%e6%96%b0%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf%e4%b9%8f%e5%8a%9b%e4%b8%93%e9%a1%b9%e5%88%86%e6%9e%90%e6%8a%a5%e5%91%8a\/\" class=\"more-link read-more\" rel=\"bookmark\">\u7ee7\u7eed\u9605\u8bfb <span class=\"screen-reader-text\">\u3010PYTHON\u5b9e\u8df5\u6848\u4f8b\u3011\u65b0\u7528\u6237\u589e\u957f\u4e4f\u529b\u4e13\u9879\u5206\u6790\u62a5\u544a<\/span><i class=\"fa fa-arrow-right\"><\/i><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[28],"views":599,"_links":{"self":[{"href":"http:\/\/viplao.com\/index.php\/wp-json\/wp\/v2\/posts\/4059"}],"collection":[{"href":"http:\/\/viplao.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/viplao.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/viplao.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/viplao.com\/index.php\/wp-json\/wp\/v2\/comments?post=4059"}],"version-history":[{"count":1,"href":"http:\/\/viplao.com\/index.php\/wp-json\/wp\/v2\/posts\/4059\/revisions"}],"predecessor-version":[{"id":4061,"href":"http:\/\/viplao.com\/index.php\/wp-json\/wp\/v2\/posts\/4059\/revisions\/4061"}],"wp:attachment":[{"href":"http:\/\/viplao.com\/index.php\/wp-json\/wp\/v2\/media?parent=4059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/viplao.com\/index.php\/wp-json\/wp\/v2\/categories?post=4059"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/viplao.com\/index.php\/wp-json\/wp\/v2\/tags?post=4059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}