{"id":4047,"date":"2025-10-12T19:36:29","date_gmt":"2025-10-12T11:36:29","guid":{"rendered":"http:\/\/viplao.com\/?p=4047"},"modified":"2025-10-12T19:36:31","modified_gmt":"2025-10-12T11:36:31","slug":"%e3%80%90python%e5%ae%9e%e8%b7%b5%e6%a1%88%e4%be%8b%e3%80%91%e6%b5%81%e9%87%8f%e6%b8%a0%e9%81%93%e5%bd%92%e5%9b%a0%e4%b8%8eroi%e8%af%84%e4%bc%b0","status":"publish","type":"post","link":"http:\/\/viplao.com\/index.php\/2025\/10\/12\/%e3%80%90python%e5%ae%9e%e8%b7%b5%e6%a1%88%e4%be%8b%e3%80%91%e6%b5%81%e9%87%8f%e6%b8%a0%e9%81%93%e5%bd%92%e5%9b%a0%e4%b8%8eroi%e8%af%84%e4%bc%b0\/","title":{"rendered":"\u3010PYTHON\u5b9e\u8df5\u6848\u4f8b\u3011\u6d41\u91cf\u6e20\u9053\u5f52\u56e0\u4e0eROI\u8bc4\u4f30"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u6587\u7ae0\u76ee\u5f55<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 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href=\"http:\/\/viplao.com\/index.php\/2025\/10\/12\/%e3%80%90python%e5%ae%9e%e8%b7%b5%e6%a1%88%e4%be%8b%e3%80%91%e6%b5%81%e9%87%8f%e6%b8%a0%e9%81%93%e5%bd%92%e5%9b%a0%e4%b8%8eroi%e8%af%84%e4%bc%b0\/#%E4%B8%9A%E5%8A%A1%E7%97%9B%E7%82%B9%EF%BC%9A_%E2%80%9C%E6%88%91%E7%9A%84%E5%B8%82%E5%9C%BA%E9%A2%84%E7%AE%97%E8%8A%B1%E5%9C%A8%E4%BA%86%E5%8D%81%E5%87%A0%E4%B8%AA%E6%B8%A0%E9%81%93%EF%BC%8C%E6%9C%89%E6%90%9C%E7%B4%A2%E5%BC%95%E6%93%8E%E3%80%81%E7%A4%BE%E4%BA%A4%E5%AA%92%E4%BD%93%E3%80%81KOL%E6%8E%A8%E5%B9%BF%E7%AD%89%EF%BC%8C%E4%BD%86%E5%88%B0%E5%BA%95%E5%93%AA%E4%B8%AA%E6%B8%A0%E9%81%93%E6%9D%A5%E7%9A%84%E7%94%A8%E6%88%B7%E8%B4%A8%E9%87%8F%E6%9C%80%E9%AB%98%EF%BC%9F%E5%93%AA%E7%AC%94%E9%92%B1%E8%8A%B1%E5%BE%97%E6%9C%80%E5%80%BC%EF%BC%9F%E2%80%9D_%E8%BF%99%E5%B0%B1%E6%98%AF%E6%B5%81%E9%87%8F%E5%BD%92%E5%9B%A0%E8%A6%81%E8%A7%A3%E5%86%B3%E7%9A%84%E9%97%AE%E9%A2%98%E3%80%82\" title=\"\u4e1a\u52a1\u75db\u70b9\uff1a\u00a0\u201c\u6211\u7684\u5e02\u573a\u9884\u7b97\u82b1\u5728\u4e86\u5341\u51e0\u4e2a\u6e20\u9053\uff0c\u6709\u641c\u7d22\u5f15\u64ce\u3001\u793e\u4ea4\u5a92\u4f53\u3001KOL\u63a8\u5e7f\u7b49\uff0c\u4f46\u5230\u5e95\u54ea\u4e2a\u6e20\u9053\u6765\u7684\u7528\u6237\u8d28\u91cf\u6700\u9ad8\uff1f\u54ea\u7b14\u94b1\u82b1\u5f97\u6700\u503c\uff1f\u201d \u8fd9\u5c31\u662f\u6d41\u91cf\u5f52\u56e0\u8981\u89e3\u51b3\u7684\u95ee\u9898\u3002\">\u4e1a\u52a1\u75db\u70b9\uff1a\u00a0\u201c\u6211\u7684\u5e02\u573a\u9884\u7b97\u82b1\u5728\u4e86\u5341\u51e0\u4e2a\u6e20\u9053\uff0c\u6709\u641c\u7d22\u5f15\u64ce\u3001\u793e\u4ea4\u5a92\u4f53\u3001KOL\u63a8\u5e7f\u7b49\uff0c\u4f46\u5230\u5e95\u54ea\u4e2a\u6e20\u9053\u6765\u7684\u7528\u6237\u8d28\u91cf\u6700\u9ad8\uff1f\u54ea\u7b14\u94b1\u82b1\u5f97\u6700\u503c\uff1f\u201d \u8fd9\u5c31\u662f\u6d41\u91cf\u5f52\u56e0\u8981\u89e3\u51b3\u7684\u95ee\u9898\u3002<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"http:\/\/viplao.com\/index.php\/2025\/10\/12\/%e3%80%90python%e5%ae%9e%e8%b7%b5%e6%a1%88%e4%be%8b%e3%80%91%e6%b5%81%e9%87%8f%e6%b8%a0%e9%81%93%e5%bd%92%e5%9b%a0%e4%b8%8eroi%e8%af%84%e4%bc%b0\/#%E5%AE%9E%E8%B7%B5%E6%A1%88%E4%BE%8B%EF%BC%9A%E8%AF%84%E4%BC%B0%E4%B8%8D%E5%90%8C%E5%B9%BF%E5%91%8A%E6%B8%A0%E9%81%93%E7%9A%84%E6%8A%95%E6%94%BE%E6%95%88%E6%9E%9C\" title=\"\u5b9e\u8df5\u6848\u4f8b\uff1a\u8bc4\u4f30\u4e0d\u540c\u5e7f\u544a\u6e20\u9053\u7684\u6295\u653e\u6548\u679c\">\u5b9e\u8df5\u6848\u4f8b\uff1a\u8bc4\u4f30\u4e0d\u540c\u5e7f\u544a\u6e20\u9053\u7684\u6295\u653e\u6548\u679c<\/a><\/li><\/ul><\/nav><\/div>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%9A%E5%8A%A1%E7%97%9B%E7%82%B9%EF%BC%9A_%E2%80%9C%E6%88%91%E7%9A%84%E5%B8%82%E5%9C%BA%E9%A2%84%E7%AE%97%E8%8A%B1%E5%9C%A8%E4%BA%86%E5%8D%81%E5%87%A0%E4%B8%AA%E6%B8%A0%E9%81%93%EF%BC%8C%E6%9C%89%E6%90%9C%E7%B4%A2%E5%BC%95%E6%93%8E%E3%80%81%E7%A4%BE%E4%BA%A4%E5%AA%92%E4%BD%93%E3%80%81KOL%E6%8E%A8%E5%B9%BF%E7%AD%89%EF%BC%8C%E4%BD%86%E5%88%B0%E5%BA%95%E5%93%AA%E4%B8%AA%E6%B8%A0%E9%81%93%E6%9D%A5%E7%9A%84%E7%94%A8%E6%88%B7%E8%B4%A8%E9%87%8F%E6%9C%80%E9%AB%98%EF%BC%9F%E5%93%AA%E7%AC%94%E9%92%B1%E8%8A%B1%E5%BE%97%E6%9C%80%E5%80%BC%EF%BC%9F%E2%80%9D_%E8%BF%99%E5%B0%B1%E6%98%AF%E6%B5%81%E9%87%8F%E5%BD%92%E5%9B%A0%E8%A6%81%E8%A7%A3%E5%86%B3%E7%9A%84%E9%97%AE%E9%A2%98%E3%80%82\"><\/span><strong>\u4e1a\u52a1\u75db\u70b9\uff1a<\/strong>\u00a0\u201c\u6211\u7684\u5e02\u573a\u9884\u7b97\u82b1\u5728\u4e86\u5341\u51e0\u4e2a\u6e20\u9053\uff0c\u6709\u641c\u7d22\u5f15\u64ce\u3001\u793e\u4ea4\u5a92\u4f53\u3001KOL\u63a8\u5e7f\u7b49\uff0c\u4f46\u5230\u5e95\u54ea\u4e2a\u6e20\u9053\u6765\u7684\u7528\u6237\u8d28\u91cf\u6700\u9ad8\uff1f\u54ea\u7b14\u94b1\u82b1\u5f97\u6700\u503c\uff1f\u201d \u8fd9\u5c31\u662f\u6d41\u91cf\u5f52\u56e0\u8981\u89e3\u51b3\u7684\u95ee\u9898\u3002<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li><strong>\u6838\u5fc3\u6982\u5ff5\uff1a<\/strong>\n<ul>\n<li><strong>\u5f52\u56e0\u6a21\u578b (Attribution Model):<\/strong>&nbsp;\u7b80\u5355\u6765\u8bf4\uff0c\u5c31\u662f\u51b3\u5b9a\u628a\u7528\u6237\u8f6c\u5316\u7684\u529f\u52b3\u5206\u7ed9\u54ea\u4e2a\u6e20\u9053\u3002\u6700\u5e38\u7528\u7684\u662f<strong>\u672b\u6b21\u70b9\u51fb\u5f52\u56e0 (Last-Click Attribution)<\/strong>&nbsp;\uff0c\u5373\u529f\u52b3\u5168\u90e8\u5f52\u4e8e\u7528\u6237\u4e0b\u5355\u524d\u7684\u6700\u540e\u4e00\u4e2a\u6e20\u9053\u3002\u867d\u7136\u4e0d\u5b8c\u7f8e\uff0c\u4f46\u7b80\u5355\u3001\u6613\u4e8e\u5b9e\u73b0\uff0c\u662f\u5206\u6790\u7684\u8d77\u70b9\u3002<\/li>\n\n\n\n<li><strong>ROI (Return on Investment):<\/strong>&nbsp;\u6295\u8d44\u56de\u62a5\u7387\u3002\u5728\u6e20\u9053\u5206\u6790\u4e2d\uff0c<code>ROI = (\u6e20\u9053\u5e26\u6765\u7684\u6536\u5165-\u6e20\u9053\u82b1\u8d39) \/ \u6e20\u9053\u82b1\u8d39<\/code>\u3002ROI &gt; 0 \u8bf4\u660e\u8fd9\u4e2a\u6e20\u9053\u662f\u76c8\u5229\u7684\u3002<\/li>\n\n\n\n<li><strong>CAC (Customer Acquisition Cost):<\/strong>&nbsp;\u7528\u6237\u83b7\u53d6\u6210\u672c\u3002<code>CAC = \u6e20\u9053\u82b1\u8d39 \/ \u6e20\u9053\u5e26\u6765\u7684\u65b0\u7528\u6237\u6570<\/code>\u3002\u8fd9\u4e2a\u6307\u6807\u8d8a\u4f4e\u8d8a\u597d\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u5206\u6790\u601d\u8def\uff1a<\/strong>\n<ol>\n<li><strong>\u6570\u636e\u6574\u5408\uff1a<\/strong>&nbsp;\u5c06\u5404\u6e20\u9053\u7684\u5e7f\u544a\u82b1\u8d39\u6570\u636e\u4e0e\u7f51\u7ad9\/APP\u7684\u7528\u6237\u884c\u4e3a\u53ca\u8ba2\u5355\u6570\u636e\u5173\u8054\u8d77\u6765\u3002\u5173\u952e\u662fUTM\u53c2\u6570\u3002<\/li>\n\n\n\n<li><strong>\u5206\u7ec4\u8ba1\u7b97\uff1a<\/strong>&nbsp;\u6309\u6e20\u9053\uff08<code>utm_source<\/code>\uff09\u5206\u7ec4\u3002<\/li>\n\n\n\n<li><strong>\u6307\u6807\u805a\u5408\uff1a<\/strong>&nbsp;\u8ba1\u7b97\u6bcf\u4e2a\u6e20\u9053\u7684\u603b\u82b1\u8d39\u3001\u603b\u6536\u5165\u3001\u5e26\u6765\u7684\u7528\u6237\u6570\u3002<\/li>\n\n\n\n<li><strong>\u4ef7\u503c\u8bc4\u4f30\uff1a<\/strong>&nbsp;\u8ba1\u7b97\u6bcf\u4e2a\u6e20\u9053\u7684ROI\u548cCAC\uff0c\u6a2a\u5411\u5bf9\u6bd4\uff0c\u627e\u51fa\u201c\u660e\u661f\u6e20\u9053\u201d\u548c\u201c\u95ee\u9898\u6e20\u9053\u201d\u3002<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%AE%9E%E8%B7%B5%E6%A1%88%E4%BE%8B%EF%BC%9A%E8%AF%84%E4%BC%B0%E4%B8%8D%E5%90%8C%E5%B9%BF%E5%91%8A%E6%B8%A0%E9%81%93%E7%9A%84%E6%8A%95%E6%94%BE%E6%95%88%E6%9E%9C\"><\/span><strong>\u5b9e\u8df5\u6848\u4f8b\uff1a\u8bc4\u4f30\u4e0d\u540c\u5e7f\u544a\u6e20\u9053\u7684\u6295\u653e\u6548\u679c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>python\u590d\u5236<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code># \u5bfc\u5165\u6240\u9700\u5e93\nimport pandas as pd\n\n# --- 1. \u6570\u636e\u51c6\u5907 ---\n# \u6a21\u62df\u4e00\u4efd\u5e7f\u544a\u6295\u653e\u548c\u7528\u6237\u8ba2\u5355\u7684\u6574\u5408\u6570\u636e\n# \u5728\u771f\u5b9e\u573a\u666f\u4e2d\uff0c\u8fd9\u4efd\u6570\u636e\u9700\u8981\u7531\u6570\u636e\u5de5\u7a0b\u5e08\u4ece\u5e7f\u544a\u5e73\u53f0\u540e\u7aef\u548c\u516c\u53f8\u8ba2\u5355\u6570\u636e\u5e93\u4e2d\u63d0\u53d6\u3001\u5173\u8054\u800c\u6210\u3002\ndata = {\n    'date': &#91;'2023-01-01', '2023-01-01', '2023-01-02', '2023-01-02', '2023-01-03', '2023-01-03', '2023-01-04', '2023-01-05'],\n    'channel': &#91;'weibo_kol', 'douyin_ads', 'weibo_kol', 'baidu_sem', 'douyin_ads', 'baidu_sem', 'weibo_kol', 'douyin_ads'],\n    'cost': &#91;5000, 8000, 5200, 3000, 8500, 3100, 4800, 9000],\n    'new_users': &#91;200, 500, 210, 80, 550, 85, 190, 600],\n    'total_revenue': &#91;8000, 15000, 8500, 5000, 17000, 5200, 7800, 18000]\n}\ndf = pd.DataFrame(data)\n\nprint(\"--- \u539f\u59cb\u6570\u636e ---\")\nprint(df)\n\n# --- 2. \u6309\u6e20\u9053\u5206\u7ec4\u805a\u5408 ---\n# \u4f7f\u7528groupby\u5bf9\u6e20\u9053\u8fdb\u884c\u5206\u7ec4\uff0c\u7136\u540e\u4f7f\u7528agg\u805a\u5408\u8ba1\u7b97\u6bcf\u4e2a\u6e20\u9053\u7684\u603b\u82b1\u8d39\u3001\u603b\u6536\u5165\u548c\u603b\u65b0\u7528\u6237\u6570\nchannel_performance = df.groupby('channel').agg(\r\n    total_cost=('cost', 'sum'),\r\n    total_revenue=('total_revenue', 'sum'),  # \u4fee\u590d\u5217\u540d\u9519\u8bef\r\n    total_new_users=('new_users', 'sum')\r\n).reset_index()\n\n# --- 3. \u8ba1\u7b97ROI\u548cCAC ---\n# ROI = (\u603b\u6536\u5165 - \u603b\u82b1\u8d39) \/ \u603b\u82b1\u8d39\nchannel_performance&#91;'ROI'] = (channel_performance&#91;'total_revenue'] - channel_performance&#91;'total_cost']) \/ channel_performance&#91;'total_cost']\n\n# CAC = \u603b\u82b1\u8d39 \/ \u603b\u65b0\u7528\u6237\u6570\nchannel_performance&#91;'CAC'] = channel_performance&#91;'total_cost'] \/ channel_performance&#91;'total_new_users']\n\n# \u683c\u5f0f\u5316\u8f93\u51fa\uff0c\u65b9\u4fbf\u9605\u8bfb\nchannel_performance&#91;'ROI'] = channel_performance&#91;'ROI'].apply(lambda x: f'{x:.2%}')\n\nprint(\"\\n--- \u5404\u6e20\u9053\u6295\u653e\u6548\u679c\u5206\u6790\u62a5\u544a ---\")\nprint(channel_performance.sort_values(by='ROI', ascending=False))\n\n# --- 4. \u4e1a\u52a1\u7ed3\u8bba ---\nprint(\"\\n--- \u5206\u6790\u7ed3\u8bba ---\")\nprint(\"1. \u6296\u97f3\u5e7f\u544a(douyin_ads)\u7684ROI\u6700\u9ad8\uff0c\u6295\u8d44\u56de\u62a5\u6700\u597d\uff0c\u4e14CAC\u76f8\u5bf9\u8f83\u4f4e\uff0c\u662f\u6211\u4eec\u7684'\u660e\u661f\u6e20\u9053'\uff0c\u53ef\u4ee5\u8003\u8651\u8ffd\u52a0\u9884\u7b97\u3002\")\nprint(\"2. \u767e\u5ea6\u641c\u7d22(baidu_sem)\u7684ROI\u4e5f\u4e0d\u9519\uff0cCAC\u6700\u4f4e\uff0c\u8bf4\u660e\u901a\u8fc7\u641c\u7d22\u6765\u7684\u7528\u6237\u610f\u56fe\u660e\u786e\uff0c\u8f6c\u5316\u6548\u7387\u9ad8\u3002\")\nprint(\"3. \u5fae\u535aKOL(weibo_kol)\u7684ROI\u6700\u4f4e\uff0c\u4e14CAC\u6700\u9ad8\uff0c\u9700\u8981\u590d\u76d8KOL\u9009\u62e9\u3001\u5185\u5bb9\u7b56\u7565\u662f\u5426\u5b58\u5728\u95ee\u9898\uff0c\u6216\u8005\u8003\u8651\u7f29\u51cf\u6b64\u6e20\u9053\u9884\u7b97\u3002\")<\/code><\/pre>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"505\" src=\"http:\/\/viplao.com\/wp-content\/uploads\/2025\/10\/image-3-1024x505.png\" alt=\"\" class=\"wp-image-4048\" srcset=\"http:\/\/viplao.com\/wp-content\/uploads\/2025\/10\/image-3-1024x505.png 1024w, http:\/\/viplao.com\/wp-content\/uploads\/2025\/10\/image-3-300x148.png 300w, http:\/\/viplao.com\/wp-content\/uploads\/2025\/10\/image-3-768x378.png 768w, http:\/\/viplao.com\/wp-content\/uploads\/2025\/10\/image-3-609x300.png 609w, http:\/\/viplao.com\/wp-content\/uploads\/2025\/10\/image-3.png 1254w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u4e1a\u52a1\u75db\u70b9\uff1a\u00a0\u201c\u6211\u7684\u5e02\u573a\u9884\u7b97\u82b1\u5728\u4e86\u5341\u51e0\u4e2a\u6e20\u9053\uff0c\u6709\u641c\u7d22\u5f15\u64ce\u3001\u793e\u4ea4\u5a92\u4f53\u3001KOL\u63a8\u5e7f\u7b49\uff0c\u4f46\u5230\u5e95\u54ea\u4e2a\u6e20\u9053\u6765\u7684\u7528&hellip; <a href=\"http:\/\/viplao.com\/index.php\/2025\/10\/12\/%e3%80%90python%e5%ae%9e%e8%b7%b5%e6%a1%88%e4%be%8b%e3%80%91%e6%b5%81%e9%87%8f%e6%b8%a0%e9%81%93%e5%bd%92%e5%9b%a0%e4%b8%8eroi%e8%af%84%e4%bc%b0\/\" class=\"more-link read-more\" rel=\"bookmark\">\u7ee7\u7eed\u9605\u8bfb <span class=\"screen-reader-text\">\u3010PYTHON\u5b9e\u8df5\u6848\u4f8b\u3011\u6d41\u91cf\u6e20\u9053\u5f52\u56e0\u4e0eROI\u8bc4\u4f30<\/span><i class=\"fa fa-arrow-right\"><\/i><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[28],"views":650,"_links":{"self":[{"href":"http:\/\/viplao.com\/index.php\/wp-json\/wp\/v2\/posts\/4047"}],"collection":[{"href":"http:\/\/viplao.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/viplao.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/viplao.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/viplao.com\/index.php\/wp-json\/wp\/v2\/comments?post=4047"}],"version-history":[{"count":1,"href":"http:\/\/viplao.com\/index.php\/wp-json\/wp\/v2\/posts\/4047\/revisions"}],"predecessor-version":[{"id":4049,"href":"http:\/\/viplao.com\/index.php\/wp-json\/wp\/v2\/posts\/4047\/revisions\/4049"}],"wp:attachment":[{"href":"http:\/\/viplao.com\/index.php\/wp-json\/wp\/v2\/media?parent=4047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/viplao.com\/index.php\/wp-json\/wp\/v2\/categories?post=4047"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/viplao.com\/index.php\/wp-json\/wp\/v2\/tags?post=4047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}